Public Health Awareness and Community Well-Being: Analyzing Behavioral Change Models in Low-Income Populations

• Dr. Ritu Prakash Dubey

  Associate Dean & Head, Dept. of Public Health, Ethelind College of Community Science Director Development SHUATS Prayagraj Uttar Pradesh, India.

  Author

Public health awareness plays a pivotal role in shaping community well-being, especially among low-income populations
where disparities in education, resources, and healthcare access are more prominent. This study analyzes the effectiveness of behavioral change models—including the Health Belief Model (HBM), Theory of Planned Behavior (TPB), and Social Cognitive Theory (SCT)—in influencing health-related decisions among economically disadvantaged groups. Using a mixed-methods approach grounded in survey-based data, interviews, and secondary datasets from national health missions, the study identifies key determinants that improve awareness, adoption of preventive health practices, and long-term behavioral transformation. The findings highlight barriers such as misinformation, cultural misconceptions, poor digital literacy, and inadequate healthcare infrastructure. Finally, strategic recommendations are proposed for community-based interventions, policy improvements, and technologyenabled outreach to enhance overall public health outcomes.

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